{"id":1324,"date":"2020-10-24T17:27:45","date_gmt":"2020-10-24T17:27:45","guid":{"rendered":"https:\/\/wpmanstage.com\/crim\/projects\/personnalisation-des-offres-associees-aux-cartes-de-paiement-gra%cc%82ce-a-lapprentissage-par-renforcement\/"},"modified":"2022-10-25T09:22:29","modified_gmt":"2022-10-25T13:22:29","slug":"personalization-of-the-offerings-associated-with-payment-cards-with-the-help-of-reinforcement-learning","status":"publish","type":"projet","link":"https:\/\/www.crim.ca\/en\/project\/personalization-of-the-offerings-associated-with-payment-cards-with-the-help-of-reinforcement-learning\/","title":{"rendered":"Personalization of the offerings associated with payment cards with the help of reinforcement learning"},"content":{"rendered":"<p>Mobi724 offers services to companies in the financial sector, mainly banks, by sending promotional offers associated with credit cards.<\/p>\n<p>To do so, Mobi724 uses a prediction system associated with customers\u2019 payment cards. The tool, based on reinforcement learning algorithms, was developed in partnership with CRIM. Using it has made it possible to more accurately model consumer habits. The goal of this system? Targeting the preferences of millions of users in order to provide them with adequate offers.<\/p>\n<p>A FinTech company, Mobi724 offers value-added services to banks and financial institutions. The core of its activity is data analysis.<\/p>\n<p>Mobi724 is working in collaboration with CRIM to define a relevant analysis model. The collaboration was initiated through the \u201cInnovation\u201d program set up by Investissement Qu\u00e9bec. CRIM\u2019s expertise in data science has made it possible to more accurately model the consumption habits of Mobi724\u2019s clients\u2019 users.<\/p>\n<p>The idea is that if the tests are satisfactory, the technology developed will be transferred to FinTech\u2019s company. \u201cThe key word is appropriation. We will make sure that Mobi724\u2019s employees understand the technology and methods well enough to continue and repeat new development iterations,\u201d explains Michel Savard, Senior Data Scientist at CRIM.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobi724 offers services to companies in the financial sector, mainly banks, by sending promotional offers associated with credit cards. To do so, Mobi724 uses a prediction system associated with customers\u2019 payment cards. The tool, based on reinforcement learning algorithms, was developed in partnership with CRIM. Using it has made it possible to more accurately model [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":1004,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"projets":[494,495,493],"tags":[72,80,69,70],"class_list":["post-1324","projet","type-projet","status-publish","format-standard","has-post-thumbnail","hentry","projets-ai","projets-data-science","projets-experimental-dev","tags-data-science","tags-fintech","tags-machine-learning","tags-retail"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.crim.ca\/en\/wp-json\/wp\/v2\/projet\/1324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crim.ca\/en\/wp-json\/wp\/v2\/projet"}],"about":[{"href":"https:\/\/www.crim.ca\/en\/wp-json\/wp\/v2\/types\/projet"}],"author":[{"embeddable":true,"href":"https:\/\/www.crim.ca\/en\/wp-json\/wp\/v2\/users\/34"}],"version-history":[{"count":5,"href":"https:\/\/www.crim.ca\/en\/wp-json\/wp\/v2\/projet\/1324\/revisions"}],"predecessor-version":[{"id":6620,"href":"https:\/\/www.crim.ca\/en\/wp-json\/wp\/v2\/projet\/1324\/revisions\/6620"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crim.ca\/en\/wp-json\/wp\/v2\/media\/1004"}],"wp:attachment":[{"href":"https:\/\/www.crim.ca\/en\/wp-json\/wp\/v2\/media?parent=1324"}],"wp:term":[{"taxonomy":"projets","embeddable":true,"href":"https:\/\/www.crim.ca\/en\/wp-json\/wp\/v2\/projets?post=1324"},{"taxonomy":"tags","embeddable":true,"href":"https:\/\/www.crim.ca\/en\/wp-json\/wp\/v2\/tags?post=1324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}