The success of an AI project depends on data quality

January 12, 2026

As artificial intelligence (AI) shapes the future of business, data quality is emerging as the essential pillar of success.

Michel Savard, Data Science Practice Leader at CRIM, rightly points out: “What’s unique to a company is its data. That’s where the return on investment lies.

According to Varibase’s Digital Marketing Survey 2023, although 55% of Quebec companies have data management platforms, their maturity remains moderate, rated at 3.2 out of 10. The question is: How can you ensure the success of your shift to artificial intelligence while minimizing the potential risks?

That’s when CRIM’s experts come into play for a successful digital transformation and guarantee the success of AI projects . The article published by Les Affaires highlights the main lines addressed by CRIM to ensure data quality:

1. The challenge of misunderstood data :

CRIM’s NUMERIA program offers essential support to SMEs, helping them to de-risk their AI projects.

2. Data quality for effective predictive models :

Beyond quantity, CRIM insists on the importance of data quality for effective predictive models.

3. Going beyond raw data :

Data governance becomes essential to guarantee the reliability and relevance of the information used.

4. In search of the “ground truth” :

Information that is often overlooked can prove crucial to the success of an AI project.

5. Invest in data quality :

The key to success in AI lies in continuous investment in data quality.

 

Read Michelle Savard’s full interview “The art of annotating your data”, published in Les Affaires.

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