Artificial Intelligence

What is artificial intelligence?

In simple terms, artificial intelligence (AI) is a set of theories and techniques to develop complex computer programs that can mimic human thinking and behaviour. AI applications can automate specific tasks, make faster and more accurate predictions and support informed decision-making.

Nowadays, AI is often a synonym for any application able to perform complex tasks that previously required human intervention. However, familiarity with other AI-related terms is essential to understanding its dimensions.

CRIM’s experts know, understand and master a wide range of AI techniques and methods. They can, therefore, choose the best options to meet your needs based on your reality.

Understanding the nuances

Artificial Intelligence

Artificial intelligence refers to machines that mimic human intelligence to perform tasks. Such tasks include planning, language interpretation, object and sound recognition, learning, and problem-solving, among others. Probably the best example of artificial intelligence is the Turing test.

Machine Learning

Machine learning is an AI method for developing algorithms based on training a model to perform a task without explicit programming. Training involves the algorithm’s absorption of a large volume of data, which will gradually adjust and improve the model accordingly.

Deep Learning

Deep learning is a subset of machine learning. This recent technique, inspired by the study of the human brain, attempts to mimic human perceptual and logical reasoning mechanisms.

Some examples of use

Voice recognition

Voice recognition is the ability of a machine or program to receive and interpret dictation or to understand and carry out spoken commands. E.g.: make a phone call using voice commands.

Image recognition

Image recognition is the ability of creating a neural network that processes image pixels and train a machine, through examples, to recognize a specific object.


AI tools can predict the impact of a natural disaster on a region and help stakeholders (insurance companies, city managers, etc.) make critical decisions.

Text prediction

Text prediction automatically suggests what you should write next when composing your emails.

Medical diagnoses

AI tools can recognize anomalies on medical images supporting the diagnosis of diseases such as breast or skin cancer.

Smart recommendations

AI-powered recommendation systems gather continuous information about individuals and their preferences to suggest restaurants, dishes or movies adapted to their taste.

Creative arts

AI can improve user experience with better interaction between game players and non-player characters.

Customer Service

Chatbots that provide quick and relevant answers to customers and continue to learn autonomously.
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