Artificial Intelligence

What is artificial intelligence?

Simply put, artificial intelligence (AI) refers to the set of theories and techniques aimed at developing complex computer programs capable of simulating certain traits of human intelligence. AI allows companies to automate certain tasks, make predictions in a simple and accurate way, and help them in their decision making.

Today the term is often used for almost any application that performs complex tasks that previously required human intervention, but it is important to know other AI-related terms to understand its dimension.

CRIM’s experts are familiar with and have mastered a wide range of AI techniques and methods and are able to choose those that best meet your needs based on the specific constraints of your project.

Understanding the nuances

Artificial Intelligence

The idea of a machine capable of performing tasks related to human intelligence. This definition includes activities such as planning, language interpretation, object and sound recognition, learning, and problem solving. The best example of artificial intelligence is probably the Turing test.

Machine Learning

A method of realizing AI, machine learning aims to develop a set of algorithms that consist in training a model to perform a task without explicit programming. This training involves the absorption of a large volume of data by the algorithm, which will gradually adjust and improve the model accordingly.

Deep Learning

Deep learning is a subset of machine learning. This recent technique was inspired by the human brain and aims to mimic human perceptual and logical reasoning mechanisms.

Some examples of use

Voice recognition

Allows to recognize a word or a sentence captured by means of a microphone for exploitation by a machine. E.g.: make a phone call via voice command.

Image recognition

Consists in creating a neural network that processes the pixels of an image and train the machine, via examples, to recognize a specific object.


Predict the impact of a natural disaster on a region and help stakeholders (insurance companies, city managers, etc.) make decisions

Text prediction

Automatically suggests what you should say next when composing your emails.

Medical diagnoses

Allows to recognize on medical images anomalies indicative of diseases such as breast or skin cancer.

Smart recommendations

Gathers continuous information about the person and their preferences in order to suggest restaurants, dishes or movies adapted to their tastes.

Creative arts

Improves the user experience with better interaction between the player and non-player characters.

Customer Service

Chatbots that provide quick and relevant responses to customers and continue to learn autonomously.
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